Neha is Gitanjali’s ‘Diva’

06 Nov,2011

By A Correspondent

The integrated branded diamond jewellery manufacturer Gitanjali Group has launched GDivas, a fashion forward brand offering a collection of jewellery studded with diamonds, pearls and coloured stones. These lightweight jewellery pieces are intended to offer a perfect ‘everyday’ complement that defines a fresh, youthful and chic look with a blend of fusion and western designs.

With the ‘G’ in the brand name standing for Gitanjali, ‘Divas’ is more to do with the attitude of the confident and stylish women of today who is a diva in her own right. Thus, the brand ambassador was chosen to be Neha Dhupia, who is known for her versatility, modern urban chic personality and self-confidence – values that embody the young working women of today.

Commenting on her association with Gdivas, Neha Dhupia said, “It’s wonderful to be associated with a fashion forward brand like Gdivas, offering young professional women like me jewellery which we can flaunt for every occasion, an extensive yet affordable collection to choose from, which adds flair to any outfit and all occasions, truly making one feel like a diva.”

Talking about the inception of the new brand and the campaign, Shardah Uniyal, GM Marketing – Gitanjali Group said, “Gdivas, the latest offing from the Gitanjali Group aims to bejewel a young woman with adulation everyday for every occasion. The collection boasts of lightweight trendy and chic pieces that complete every ensemble no matter what the occasion. Neha Dhupia truly personifies the young free spirited, social and independent woman who is a diva in her own right, thus being an apt choice as a brand ambassador for Gdivas.”

 

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