Mail Today celebrates 4th anniversary

16 Nov,2011

By Akash Raha

 

Mail Today celebrates its fourth anniversary today in a year that has seen overwhelming change. The daily compact will celebrate the milestone by putting together a 56-page section dedicated to the ‘The Game Changers’. This section accompanied the main edition of 48 pages today.

 

In the pages of the anniversary edition, the Mail Today team of reporters and editors across the country will profile a diverse lot of people. From Anna Hazare, who has reset the country’s political agenda, to Mamata Banerjee, whose gale force swept away the Left bastion in West Bengal, from the Supreme Court of Chief Justice S.H. Kapadia, which has turned the constitution into a force for change, to Subramaniam Swamy, the unraveller of the 2G spectrum scam, these change agents have given us reasons for hope even in the nation’s darkest moments.

 

Speaking about the anniversary issue and the way ahead, Rahul Thappa, COO, Mail today said “Mail Today in its own inimitable way has been a harbinger of change in the newspaper industry over the last four years. Our fearless content and often irreverent voice has offered the new Indian an intelligent option to the content they otherwise had be contented with. We have grown from strength to strength over the last four years and in doing so have defied conventional thinking. We have made a significant dent in the Delhi/NCR market and shall continue to consolidate our strength in the High Net Worth homes of the region. Growth is the only imperative for us and we shall be a harbinger of change to in other parts of the country as well. In our fifth year we plan to continue to delight our readers and surprise our competition and in doing so cement our positioning as the voice of the new Indian.”

Even though corruption may have dominated the news headlines, but these harbingers of change drivers, in their own ways, have redefined the rules of engagement in their chosen fields and made stellar (and sometime debatable) contributions to our lives and lifestyle. These men and women have changed the way we relate to politics, business, sports, films, fashion, cars, books, gadgets and gizmos, and the arts. The anniversary edition hereby celebrates the inevitable fact of contemporary India.

The anniversary issue celebrates the achievements of many remarkable Indians too who have catalyzed change without getting the media attention they deserve. People such as Kumar Mangalam Birla, who has refused to pay ‘facilitation money’ despite losing out on project, or Suneet Singh Kohli, the creator of the world’s cheapest tablet, or the UP Lokayukta Justice (Retd) N.K. Mehrotra, who has got Mayawati to suspend four of her corrupt ministers, or Mahaveer Golechha, the AIIMS scientist who has invented a candidate drug for the cure of Alzheimer’s Disease, or even the farmers of Bhatta Parsaul, who at a tremendous personal loss took on the state government and a powerful lobby of builders to make land acquisition at just rates a national issue.

The game changers in politics, government and business aren’t the only ones who have given us our moments of celebration. We’ve had Ekta Kapoor venture into territories where no film production company had gone before and Sameer Gaur pull off this year’s biggest international sporting spectacle — the F1; we’ve seen the hitherto unknown Abhinay Deo push the creative envelope with Delhi Belly and Kalki Koechlin become the unlikeliest of Bollywood success stories; we have celebrated Prabal Gurung’s designs being worn by Michelle Obama and the elevation of fashion designer Manish Arora as the creative director of the Franco-Spanish design house Paco Rabanne, making him the first Indian to head the creative side of a leading international high-street fashion label.

Mail Today was launched on November 16, 2007 in Delhi by the India Today group, in collaboration with Associated Newspaper of the UK (publishers of Daily Mail). As per the IRS 2011 Q2 figures, Mail Today showed a growth in readership and is firmly placed in the number three position in Delhi market.

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