Lalla on board with Mindshare

09 Nov,2011

By A Correspondent

Strengthening its senior leadership team, Mindshare, the flagship media agency of GroupM has appointed Ashok Lalla as Leader, Digital for Mindshare, South Asia. Mr Lalla takes over a world class operation that has won Mindshare a large number of awards over the last 3 years, and was also Digital Agency of the Year in 2010. Based out of Mumbai, Mr Lalla will report to Ravi Rao, Leader, Mindshare South Asia.

Mr Lalla is an award-winning Digital, Brand and Social Media Marketing leader with over 18 years of agency and client business experience on brands that cut across the spectrum from one-cent candies to million dollar hotel stays. He moves from Euro RSCG, where he was President – Digital, and worked with several blue-chip clients including Unilever and IBM. Earlier, he was Director of Internet Marketing at Taj Hotels where he led worldwide Digital strategy and Ecommerce for the hotel chain for 9 years.

Welcoming Mr Lalla, R Gowthaman, Leader, Mindshare South Asia, said, “Ashok Lalla, joins Mindshare at a time when our digital businesses is well poised to grow manifold, not only on the basic services, but also across Search, Social, Mobile, Creative and Performance Marketing. We are delighted to have him on board to take Mindshare to greater heights in the Digital Marketing space.”

On his move to Mindshare, Mr Lalla said, “I am excited to join Mindshare, an agency with a mouthwatering array of clients, a great Digital team and a fantastic track record of doing breakthrough digital work. I look forward to taking Digital to the next level for our clients, and growing our team into an even stronger unit that does even more spectacular Digital work, and sets new industry benchmarks.”

Mr Lalla is a compelling presenter and a visionary keynote speaker on Digital Marketing, Social Media and Brands at leading events and B-schools. He is also the Author  and  curator  of  “The  Future  of  Digital for  Brands”,  a  highly  regarded  online global community of over 1900 Digital, Marketing and Brand experts and enthusiasts from 38 countries.

Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 114 offices in 82 countries throughout the North America, Latin America, Europe, Middle East, and Asia Pacific.  Mindshare is a member of WPP, the world’s leading communications service group, and is part of GroupM, the world’s leading full service media investment management operation.

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