Kerala Shopping Festival opens on Dec 1

15 Nov,2011

By A Correspondent

The Grand Kerala Shopping Festival (GKSF), Asia’s biggest shopping festival and the signature show by Department of Tourism, Government of Kerala, is set to welcome shoppers and tourists from all over the world in its fifth edition. Turning the entire State of Kerala into the biggest shopping mall, this 5th mega shopping show in a row will open on December 01, 2011 and run through 45 days to end on January 15, 2012.

The inaugural function will happen in Kochi on December 01, 2011. Opening the 38,863 kms of the State for the shopping jamboree, the GKSF – 5 will aim at raising the State’s profile as one of the most preferred and the biggest shopping destinations of not only India, but of the world. The Department of Tourism, Kerala has designed the festival to give a ‘Real Shopping Experience’ while awarding an opportunity to ‘Feel the Kerala’ where visitors can connect with the State and explore its rich art, crafts, culture, customs and architecture. Kerala has been the first state in India to promote such a shopping festival on a mammoth scale.

Commenting on the festival, Dr Rathan Kelkar, Additional Director, Department of Tourism, Government of Kerala and Director, Grand Kerala Shopping Festival, said, “Our market share in the Indian tourism landscape has increased over time. With new innovative promotional properties like GKSF in place, we can raise the tourism profile of Kerala beyond boundaries to national and international markets. Through GKSF – 5, we want to ensure the best quality visitor experience and multiple community benefits and establish Kerala as a global brand.”

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