Is Bobby Pawar quitting Mudra?

21 Nov,2011

By Amit Bapna


It seems more or less certain now – the first big exodus from the Mudra group after the Omnicom-buyout may soon happen with Chief Creative Officer Bobby Pawar likely to hang in his boots and move from the agency that he joined in 2007. The industry has been buzzing with his imminent move for some days now.


His next destination, according to industry sources, is JWT, one of the two big agencies of the rival group WPP in India, where he could be donning the hat of the chief creative officer. To an ET email, Colvyn Harris, CEO of JWT India, replied , “It’s still a rumour. If it were to happen, we will send you a mail.” If he does join JWT, Pawar’s most important task could be to help the agency’s Delhi office regain some of its glory, which has been perceived to be losing on people and accounts in the past few months. When contacted, Pawar refused to comment. Sources also said that Mudra is trying to retain Pawar and has made a counter offer.


This would not be his first stint with Sir Martin Sorrel’s global network, but it surely is likely to surprise many industry-guys, considering his stint at Mudra has been a fairly awarded and rewarded one. At Mudra, Pawar’s mandate has been overseeing the group’s creative product across all the four agencies (Mudra India, DDB Mudra, Mudra Max and Ignite Mudra). Prior to taking over Mudra’s national creative responsibilities, Pawar has had a varied creative stint.




Source:The Economic Times

Copyright © 2011, Bennett, Coleman & Co. Ltd. All Rights Reserved

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