TOI launches TWeek at INMA

09 Nov,2011

By Tuhina Anand

 

The Times of India Group launched TWeek, first of its kind digital magazine at the INMA platform. The weekly will be released every Friday and can be accessed from iPhone, iPad or any Android tablet device.

 

Elaborating on the product, Rishi Khiani, CEO, Times Internet Ltd, said, “The idea to launch this came seven days ago and digital provides the platform where content can be put together at such a short time. TWeek is largely sourced from content that is available on our blog verticals that we put together. Its content that has long shelf life and brings out the flavor of a week.”

 

He added, “Its content that is repackaged in a format that works on iphone, ipad and whatever other android tablet devices available. It allows interactivity associated with the medium but at the same time is low on cost of production.”

 

Mr Khiani calls TWeek the first digital magazine that doesn’t have print counterpart in India. However, he did add that the print version of the magazine could be planned in future. The magazine will cater to the youth. Apart from content that is available in form of blogs, it will also have original content like its cover story to attract more consumers to access it.

 

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