INMA conference starts, packed house!

07 Nov,2011


By Akash Raha

 

The International Newsmedia Marketing Association, better known as INMA,  kicked off its annual South Asia conference in Bengaluru today to a full house. The two-day event is taking place at ITC Gardenia under the theme ‘Roots and Wings: Strengthening Our Core Business and Exploring New Opportunities.’ MxM India spoke to Earl J Wilkinson, Executive Director and CEO, INMA to know about his expectations from the conference. Around 220 delegates from India, Pakistan, Bangladesh and Uganda amongst others are in attendance.

 

Mr Wilkinson said, “What I’m looking for from the Bengaluru INMA South Asia Conference is, where are the new pockets of growth in the region? Have newspapers hit a peak with readership? What are the value drivers in advertising for newspapers as competition intensifies? Where does the creativity reside among South Asian newspapers? To what degree are global trends in digital media being adopted by South Asian newspapers? Where does the Indian newspaper story fit in the broader global context of transformation and culture change?”

 

This INMA conference will also focus on the unique opportunities ahead for South Asian newspapers in which they seek profitability and would also like to adapt and create more revenue streams in the digital domain. The INMA conference will host top newspapers publishers and marketers in India, Pakistan, Bangladesh and Sri Lanka, and give them the opportunity to share learnings with each other. The sessions are expected to take delegates through a world of ideas and innovations which will give them insights into ways to grow newspaper advertising, circulation and brand across titles and across consumer platforms.

 

Mr Wilkinson further added “It’s a very high-level, relevant programme for South Asian newspaper executives. I don’t just want to hear from the speakers. I want to hear from the delegates. Are they curious and pushing for answers and ideas?”

 

Mr Tariq Ansari, INMA South Asia president and Managing Director, Mid-Day Multimedia welcomed the delegates and Mr I Venkat, Director, Eenadu, who is also the conference moderator, gave his opening remarks, charting the changes that have been seen in the newspaper publishing scene.

 

Image courtesy INMA.org

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