History being made on Digital platforms

30 Nov,2011

By A Correspondent

 

History, the world’s leading factual entertainment channel, which debuted its India edition on October 9th, 2011 and reached out to 45 mn viewers within a month of its launch, is now available on the Mobile Platform. The channel has taken a step further to offer thrilling and action packed content from its channel to the viewers across the country.

 

History will be available on both platforms – Live Streaming as well as Video On Demand on GPRS enabled mobile phones. To access the application, the user will have to send the keyword “HISTORY” as an SMS to 51818. The user can chose to either view the channel or key episodes from a particular show.

 

This service is available via Mobile TV across all leading mobile operators on such as Vodafone, Airtel, Idea, Aircel, BSNL, MTNL, Reliance, Tata Docomo and Tata Indicom. There will be different subscription charges based on the package viz. daily (Rs. 7/-) or monthly (Rs. 150/-) based on the user’s choice. The service will soon be available in other Indian languages as well.

 

Said Ajay Chacko, President, A+E Networks I TV18, “It is our endeavour to ensure that our innovative and cutting edge content reaches every possible audience with access to a screen – be it a TV screen, a computer screen or a mobile phone screen. By making HISTORY available on the mobile platform, we have once again taken a step in the direction of broad basing and growing this genre in India.”

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