Hard Knocks: Radia was not the one to blame

02 Nov,2011

By Anil Thakraney

Make no mistake about this: Niira Radia did no wrong. At least, technically she did no wrong. The seductress has announced her retirement from corporate PR, citing health and family reasons, but we all know better. No corporate suit would want to continue to use her organisation’s services post Radiagate.

But truth be told, Radia only did her job. She may have been involved in murky negotiations, but all she did was ride an already corrupt and rotting political system. Exactly the way many of us bribe our way out of red-taped procedures, not because we are dishonest, but because the straight route is much too painful and time-consuming. So what exactly did Radia do? She aggressively lobbied for her clients, was proactive, cut deals, influenced ministerial berth allotments, won the goodwill of powerful journalists… pretty much all that a solid PR person ought to be doing. Her only guilt was that her methods were hard-edged and her objectives cut-throat, but that’s about it. She was handling mighty corporate accounts, and the demands must have been heavy.

In short, Radia only pressed those buttons which work in this nation. In that context, terming the scandal ‘Radiagate’ is unfair in itself. Give me a Radia any day over those nice but ineffective PR people who sit back and issue press releases for a fat fee.

The hard reality is that the actual culprits were the netas, the babus and the journalists who fell for her charms, compromised their positions, and were caught with their hands in the cookie jar. She tempted, they fell like nine pins. It is they who ought to have paid for their follies. And while some politicians are in jail, nothing happened to the journalists. For them, life goes on as if it was a minor career hiccup. The ‘gate’ ought to have been named after one of these worthies.

Anyway… goodbye, Niira. You spend quality time with your family as the corporate world gets busy hiring expert press-release-issuing chicks.

 

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PS: So, Shakti Kapoor got kicked out of the Bigg Boss mad house. What a moron he is! The channel expected him to molest a few ladies (there are 13 in the house) and he ended up behaving like Mahatma Gandhi! Now I can believe the show isn’t scripted.

 

 

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