From bat to cat: Yuvraj is Puma ambassador

03 Nov,2011

By A Correspondent


Puma, the global sport lifestyle brand, has announced the dashing all rounder of the Indian cricket team Yuvraj Singh as their brand ambassador. The flamboyant yet fashionable blue eyed boy of Indian cricket will now be the face of Puma’s new #Love 12 campaign launched especially for Puma and Yuvi fans.

At the press conference held in Mumbai, Yuvraj interacted with the media present. The unique digital press conference was in a chat show format, where the media had an interactive Q&A session with Yuvraj Singh and Rajiv Mehta, MD, Puma, India while Mandira Bedi played the perfect host. As Yuvi bowled over the media with his charm and wit, he also connected with his fans and media from other cities through Twitter. This digital platform helped Yuvraj reach out to his fans and the media in a never-been-done before manner. Yuvraj broke the news about his new association with Puma and what #love12 stands for to his fans on twitter at noon today through a video announcement.

Speaking on the occasion, Rajiv Mehta, MD, Puma, India said, “Yuvraj Singh is the quintessential athlete for Puma. He epitomizes the youth of today with his forthright personality, which exuberates confidence. He is an all rounder and his versatility allows the youth to connect to him instantly. With his talent and charisma, Yuvraj is an aspirational personality and an ideal choice to represent Puma.”

Talking about the association, Yuvraj Singh said, “(Smiles) A strong brand like Puma needs no introduction; it gives me immense pleasure and satisfaction to be associated with a leading sports lifestyle brand like Puma which embodies style, fun and passion. For me, joy and passion are the most important elements of cricket and this drives me to continually improve myself as a cricketer and as a person. Puma shares these same values and I am looking forward to this alliance.”

#love12 is an eco-system for Puma, Yuvi and fans to come up with ideas that make a difference, small or big. 2012 is the year of #love12. Every month, starting next year, #love12 will crowd-source one idea and bring it to fruition on the 12th of every month.

Those who want to know more about Yuvraj and Puma can join #LOVE12 on twitter.

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