FMCG retail will hit $100 billion by 2025: Nielsen

16 Nov,2011

By A Correspondent
Nielsen estimates that the country’s rural FMCG retail landscape will grow from $12 billion in 2011 to $100 billion by 2025, as it unveiled its Consumer 360 report in New Delhi on Tuesday. Prashant Singh, VP, Nielsen, said: “The rural mindset is open to consumption of newer, more contemporary food categories and as a result, drives consistent growth.”

The research firm has identified four key trends that will drive consumption: premiumisation, consumers switching from commodity to brands, from indulgence to regular consumption, and acceptability.

“While small-sized packages are vital for entry into the market, as purchasing power increases, rural consumers are increasingly buying larger pack sizes to share with family and friends,” said Singh. Indian shoppers will increase spends on FMCG at modern retail stores from $1.8 billion to $5 billion by 2015.

Sales at modern trade stores are up 31% since last year across the country’s socio economic spectrum.

Source:The Economic Times

Copyright © 2011, Bennett, Coleman & Co. Ltd. All Rights Reserved


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