All set for Effies on Dec 14

21 Nov,2011

By Tuhina Anand


The Advertising Club Bombay is gearing up for the judging that is slated to take place this week for Effie 2011. The Effie awards recognize effective advertising is slated to take place on December 14, 2011 in Mumbai.


Ajay Kakar, CMO – Financial Services, Aditya Birla Group and Chairman Effies Committee, Ad Club Bombay said, “As a Marketer I view the Effies as the most coveted awards platform, because it recognises work that works – for the brand and the business. It is also the only award that is given to both the agency and client. With regards to the format, this year we have given greater focus and recognition to a wider number of categories. Also, as a first – we are going to have the judging take place in Bombay and Delhi.”


What is different this year that the Round One of judging which has traditionally taken place only in Mumbai will also be happening in Delhi this year. The Mumbai judging will take place on November 22 and 23 whereas the Delhi round will happen on November 29. The Round Two will only take place in Mumbai.


Talking about the development, Bipin Pandit of The Ad Club Bombay said, “The Advertising Club Bombay is a national entity and not just Mumbai-centric. We want the club to spread its wings and believe that it should include players from the industry across.”


This year almost 275 entries are expected and if the number seems low then one must understand that each entry costs Rs 21000 hence the quality of entries is highly superior. The awards will be given in 15 categories. “This year I do expect the number of entries to exceed the record of last year and I see the entries come from a wide spectrum of agencies and brands, across categories,” added Mr Kakar.


The awards are the only ones that involve client as well as the agency and are given to advertising that has worked in the marketplace. The Effie Case studies are also most sought after and will be presented as part of the event. Besides, there is an impressive line of marketers and account planners on board who will be judging the awards.


Times TV Network and Marico are the Associate Sponsor for Effie 2011 whereas Brand Equity is the Category Sponsor for Bravery Awards.

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