DLF brings Scarecrow Delhi to its roster

29 Nov,2011

By A Correspondent


DLF has appointed Scarecrow Communications as its creative agency for some of its residential products across India. The agency was selected after a rigorous pitch process. The spends would be sizeable and could fall in the vicinity of Rs 15 crore Though exact figure could not be estimated, but knowing the way residential projects are advertised these days it will be significant.


Commenting on the development, Mr Raghu Bhat, Founder Director, Scarecrow Communications, said, “This is a very important win for our Delhi office. DLF is the largest real estate brand in the country. They are looking for fresh thinking and this is a great opportunity for Anindya and the Delhi team to do some great work.’


On the win, Mr Anindya Banerjee, ECD at Scarecrow Delhi, said, “It’s a privilege to be working on a brand like DLF. It is also a challenge to be working on a category that shows immediate results.”


Mr Manish Bhatt, Founder Director, says Scarecrow Delhi has “big plans”. “This win gives us a lot of encouragement. DLF is an iconic brand and this gives excellent visibility especially in the print medium.”


For the record, DLF is India’s largest real estate company. Founded in 1946 by Raghuvendra Singh, it has currently over 3000 acres of planned development in place. It is best known for having developed Gurgaon into a major international sub city. DLF is a well-diversified group and their interests span residential, commercial and retail segments.

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