Debrief: A shining ad!

01 Nov,2011

By Anil Thakraney


Here’s the Micromax ad that did not leave actor Shiney Ahuja very amused. And he’s taken legal action against the advertiser.


Now, Micromax is notorious for over-the-top and often offensive advertising, so this commercial came as no surprise to me. It sits in well with their brand personality. A young lady excitedly tells her female friend that her hubby, whose name is Shiney, has bought her a new Micromax Bling handset. And she’s surprised to find that the naughty Shiney has bought the same instrument for her pal too. But she gets the shock of her life when the housemaid declares Mr Shiney has bought one for her too!


Hahaha. I think the ad is very funny and very Micromax. I like advertising that cleverly ties in the brand’s message with current affairs. It just makes the communication that much more engaging. It’s a pity that Shiney Ahuja lacks a sense of humour. Also, if he had kept quiet, some people would have noticed the ad. Now that he’s protested, many more will. Enjoy!


Rating: (On a scale of 1 to 5): Full 5! I am still laughing! 

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