CNBC TV18 Prime HD goes experiential

29 Nov,2011

By a Correspondent

 

Targeted towards affluent male consumers across age groups, Aurora Comms is running its latest campaign on the new CNBC-TV18 Prime HD channel across electronics stores. Currently running in Mumbai, Delhi, Bangalore and Ahmedabad, the duration of this campaign is three weeks.

 

Aurora Comms uses multiple television panels displayed in electronic stores to create an experiential zone for brands. While some of the brands use the medium as pure-play display medium, for some it also works as experiential or sampling. The business news channel is being broadcast live at various Croma Stores across multiple cities. The channel has also taken some facades for branding as a part of their out of home campaign.

 

CNBC-TV18 Prime HD reaches out to premium consumers of the electronic store Croma through streaming of the HD channel across multiple LCD panels displayed in the store, creating an ambience of High Definition broadcast.

 

Mr Samir Vithlani, Director – Key Accounts, Aurora Comms said, “It is our endeavour to deliver to targeted consumers in a contextual manner. Croma attracts intellectual consumers and therefore we worked on offering branding and showcasing the channel across these stores.”

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