Chitralekha celebrates 61st anniversary

17 Nov,2011

By Akash Raha
Chitralekha Group is all set to come out with Chitralekha’s 61st anniversary issue later this week. Themed on the topic “India 2020”, the issue has contributions by experts and stalwarts like Shashi Tharoor, Uday Kotak, Kalpana Morparia, Rashmi Bansal, Naveen Jindal, Chetan Bhagat, Farhan Akhtar, Gaurav Mashruwala, Nikhil Gandhi, Dr Tejas Patel, Dr Prakash Kothari amongst others who have shared their perspective on the country in 2020.

 

Speaking on the 61st anniversary issue, Mr Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, said, “We are very proud to bring out the 61st anniversary issue of Chitralekha. Last year, we were extremely pleased with the 60th anniversary issue of Chitralekha; even though the issue was priced at Rs 125, it sold out in four days. We realized that content is more important than price. This time too we have tried to give the same to our reader in terms of content. We have priced the issue at Rs 75, and I am sure this time it will be as big a success. Last year we asked eminent stalwarts to trace back India’s history over the past 6 decades. This time, we have asked them to look at the future in 2020. Apart from great content, this issue will also carry a special compilation of 61 gems by 9 musical legends as well as the first day cover on Chitralekha, which was released by the President of India in April 2011. I am sure a combination of all these will certainly appeal to our audiences.”

 

The issue also houses the second edition of Chitralekha’s “Gujarati Power List” which comprises superstars from the fields of politics, business, corporate, music, fine arts, cinema, sports, media and social service, who have gone beyond their own areas of comfort and influenced the larger society.

Moreover, the issue carries a special compilation by Saregama of 61 remarkable songs by nine musical legends namely, Asha Bhosle, Geeta Dutt, Hemant Kumar, Kishore Kumar, Lata Mangeshkar, Manna Dey, Mohammed Rafi, Mukesh and Talat Mehmood. Each copy of the magazine will also carry a First Day Cover (postage stamp) on Chitralekha released by the Department of Post, Ministry of Telecom & IT in April 2011.

Chitralekha Group had humble beginnings when its flagship Gujarati magazine, Chitralekha, was launched in 1950 by Vaju Kotak, with a print run of 10,101 copies. Today, the much revered news weekly boasts of over 240,000 copies and is almost a fixture in any given Gujarati household.

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