Bobby Pawar quits Mudra to join JWT as Chief Creative Officer & Managing Partner

21 Nov,2011

By A Correspondent

It’s official. Mudra’s chief creative officer has moved. To JWT as chief creative officer and managing partner. Pawar has confirmed the development to MxMIndia.

Pawar has been the creative force behind the agency’s several wins on the awards circuit over the last two years.

Information on Bobby Pawar courtesy Mudra.com

Bobby oversees the Mudra Groups creative product across all the four Agencies. Prior to taking over Mudra’s national creative responsibilities, Bobby had spent 7 years in the US market with BBDO Chicago and O&M New York.

Bobby cut his teeth at Ogilvy and Mather India. He rose quickly from Senior Copywriter to Creative Director and worked on award winning campaigns for Tata Safari, Tata Sierra, Kelvinator, British Airways, etc.

He is a two time copywriter of the year (Ad Club of Bombay – 1998, 2000). In 2000, he joined Ogilvy & Mather, New York as a Creative Director. There he worked on brands like Jaguar, American Express and Kodak. He helped pitch for AT&T Wireless and was asked to run the $600 million account when the agency won it.

He re-launched AT&T Wireless with the much talked about mlife campaign. The launch spot ran on the 2002 Superbowl and ranked in the top three in the USA Today poll. Additionally, it was picked to be in the Museum of Modern Art. Moreover, one of the follow-up spots was spoofed by Jay Leno on his show.

Bobby moved to BBDO, Chicago in 2004 as Group Creative Director. He worked with Marty Orzio, the CCO, to turn around an agency that wasn’t known for great work. He helped change the culture and the product. Now the shop is considered one of the hottest in the region.

A stand up comedy buff, Bobby also loves photography and travelling.

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