Bindu Sethi to be National Head Planning @ JWT

15 Nov,2011

By Shubhangi Mehta


Post putting in her papers at Grey, Bindu Sethi is now joining JWT India as the National head planning. Industry sources close to the development have confirmed the news to MxM India. She will be based out of Delhi.

It was reported yesterday that Ms Sethi has called it a day at Grey. Since then there have been a lot of speculations as to where will she be moving now.

Ms Sethi has spent nearly more than two decades in the advertising and marketing industry. She joined Grey India in 2009 as the national planning director. In May 2010, she was promoted as the chief strategy planning officer for Asia Pacific. However, she continued to handle India responsibilities as well.

Joining JWT can also be regarded as a homecoming for Ms Sethi, as she began her career at the Indian Market Research Bureau (IMRB). She then moved to JWT where she developed and headed the strategic planning department for eight years. She was instrumental in building JWT’s reputation for deep consumer sensitivity and brand building. At JWT she got the opportunity to work on brands such as Horlicks and Maggi.

She was instrumental in creation of JWT’s social communications division Thompson Social, which redefined the role of communications in the adoption of new health practices amongst rural and suburban populations. Furthermore, her experience extends to the marketing side of the business, where she partnered Hindustan Lever Limited as General Marketing Manager – Personal & Hair Care. There, she formulated the brand vision, strategy and proposition for Unilever’s family health portfolio comprising three brands across seven South Asia and South East Asian markets.

With experience as diverse and rich as hers, it comes as no surprise that she won WPP’s prestigious Atticus Award for original thinking for her piece entitled Understanding India through Advertising.

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