Anugrah Madison offers Rural Academy for management students

29 Nov,2011

By A Correspondent


Anugrah Madison Advertising, the rural division of Madison Communications Group, has launched a rural marketing education service called Anugrah Madison Rural Academy (AMRA) to teach the basics of rural marketing to management students.


With more and more marketers turning their focus to rural India, AMRA aims at catering to that gap by arming students on the basics of rural marketing. Initially AMRA will offer certificate courses of one / two / three credits. If the management institutes are interested in giving an idea of the basics of rural marketing to all their students, it can also conduct a one-day / two-day seminar on rural marketing at the Management Institute’s premises.


Announcing the development at the Silver Jubilee celebrations of the company, R V Rajan, Chairman of Anugrah Madison Advertising P Ltd, said, “With the growing importance of rural markets there is a growing demand for skilled / trained human resources willing to work in the rural areas. Many management institutes across the country have started offering rural marketing as an elective course. But there is a dearth of good faculty who have hands-on experience to provide practical knowledge for teaching the subject. AMRA hopes to fill this gap.”


The faculty from AMRA will be the top management of Anugrah Madison and a few others with several decades of experience in dealing with rural marketing initiatives. Besides, AMRA will conduct the classes at the premises of the Management Institutes over weekends or according to the convenience of the Institute.


Differentiating itself from other institutes that offer rural management courses like IRMA in Anand or other institutes that offer rural marketing as an elective, AMRA looks at customizing the course. It is not a full-time course but is aimed at building a foundation in rural marketing. AMRA will be responsible for course content, faculty and evaluation of students based on assignments.


According to R Seshadri, Managing Director, “Mr. R V Rajan, a highly respected Rural Marketing Professional and one of the Founders & Past President of RMAI will be the Course Director. Initially the course will be offered to only Management Institutes located in South India.”

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