Amritendu Roy catches Fever

16 Nov,2011

By Robin Thomas


Amritendu Roy is now Regional Head – East, Fever FM. Prior to Fever FM, he was Head, Radio Business, Friends FM. Mr Roy who joined Fever FM in August 2011, is based out of Kolkata and will be reporting to Mr Harshad Jain, Business Head, Fever FM.

One of his main responsibilities as Regional Head- East will be to drive the sales for the region.

Confirming the news to MxMIndia, Mr Jain stated, “With substantial industry experience, he will be able to add a lot of value into the existing system and will prove to be an asset for Fever FM.”

Mr Roy was instrumental in setting up Friends FM from scratch. Mr Roy started his career in advertising with Mudra Communication in 1990 and went on to become the Group Business Director at the time he left in 2004. In the 14 years with Mudra he worked in various cities like Kolkata, Delhi and Mumbai. He handled various clients with Mudra, the prominent ones being McDonalds, Indian Oil, Orient Fans, National Insurance, Reliance Telecom and Kitply. Mr Roy then moved to the FM radio industry in 2004 when he took over as Vice President and Station Head of Radio City in Delhi.

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