6 reasons why you can do without attending AdAsia 2011

02 Nov,2011

#1 Rs 40,000 for entry. Okay, you could get early bed or bulk entry discounts, but it’s still not small money. Plus travel – flight tickets, local travel and hotel. All of this amounts to around Rs 75,000 if you stay in a budget hotel. Rs 1 lakh if it’s 4-star-upwards.

 

#2 Usual suspects, usual suspects, usual suspects. It’s the same old faces at all our industry events. AdAsia had Harish Manwani of Hindustan Lever on Day 1. But Shah Rukh Khan? Grrrr!

 

#3 There is a need to draw younger professionals to AdAsia and not 40-plus and 50-year-olds.

 

#4 The same old format of keynotes, speeches and panel discussions is boring. C’mon marketers and advertisers. You guys are creative, why not think of something innovative?

 

#5 You network every day with your friends and aspirational friends on Facebook, LinkedIn and Twitter. So conferences like these need to relook the role of these events for connecting with the fraternity. Agreed there’s nothing like meeting people face-to-face, and Facebook friendship is also fine.

 

#6 Why Delhi? It was good to not do it in Mumbai. How about Bangalore, Pune, Amritsar, Calcutta, Chennai? Wasn’t Calcutta once the capital of the adwallahs?

 

The writer of this is a senior member of the media industry. She/he prefers to stay anonymous as according to her/him, the industry is not much of a sport and may not take kindly to the criticism.

 

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One response to “6 reasons why you can do without attending AdAsia 2011”

  1. lublybubly says:

    i completely agree. the industry needs to overhaul itself. the same faces at every conf is unbelievable. don’t these executives have a job and aren’t they meant to be running them. how many conferences does an executive like piyush or madhukar or sam or shekhar swamy,or harish manwani or rajat gupta attend in a year? guys come on- reinvent yourselves or else ..

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