For BEST food, ZenithOptimedia is the best choice (for media)

25 Oct,2011

By A Correspondent

ZenithOptimedia India has been appointed as media planning and buying partner for BEST Foods Limited, one of India’s largest rice producers, engaged in supply and trade of rice, health and wellness products. ZenithOptimedia won the business through a competitive pitch amongst the top 4 media buying agencies in New Delhi.

 

Confirming ZenithOptimedia’s appointment, Dr Aayushman Gupta, Business Director of BEST Foods Limited said, “We are delighted to have ZenithOptimedia as our media partners for our India launch. Their deep understanding on launching brands in India and their holistic approach helped us decided on ZenithOptimedia.”

 

“In an over-cluttered marketplace, it becomes imperative to communicate through effective communication mediums. Our neutral touch point approach will help optimize the best marketing mix for the launch,” said Mr Satyajit Sen, CEO, ZenithOptimedia India.

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