UTV Stars to do catwalk show with People

11 Oct,2011

By A Correspondent

After a successful launch, UTV Stars – The Official Channel of Bollywood has announced its partnership with People magazine for ‘The Best Dressed Show 2011’.

The event will see an exclusive fashion show by ace designer Manish Malhotra. Walking the ramp as the showstopper will be actress Priyanka Chopra, who will also feature on the cover of the annual issue of People magazine, featuring the Best Dressed People of the year. The event is sponsored by Mercedes-Benz, World Gold Council, Teachers Origin, Schwarzkopf, Vero Moda and Jack&Jones. This association marks the beginning of a long-term partnership with People for more such on-ground initiatives.

Commenting on the association, Mr Nikhil Gandhi, Business Head, UTV Stars said, “UTV Stars has been able to etch a strong mark in the Bollywood, lifestyle and fashion space in a very short time. It has an urban upmarket appeal  and we have already tied up with like minded partners to make the 360 degree experience more holistic and true to the brand. I am happy to announce this association of UTV Stars with People magazine for the Best Dressed Show as out first such initiative among many others planned in the coming year”.

Now in its third year, the India edition of People magazine is one of the fastest growing magazines across genres. Says Mr Indranil Roy, President, Outlook Group, “People magazine’s internationally acclaimed titles like Best Dressed, Sexiest Man Alive, Most Beautiful are getting very popular among celebrities and with readers in India. The ‘Mercedes Benz Best Dressed Show’ is our endeavour to popularize these titles further. We’re glad to partner with UTV Stars and amplify this property on national television.”

UTV Stars now plans to extend its 360-degree presence with many such associations and prominent on ground properties. The brand has already initiated Advertiser Funded Properties, providing advertisers customized solutions and communication packages on air, on ground, on mobile, web, digital etc.

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