TopGear marks 6th anniversary

11 Oct,2011

By Akash Raha

BBC TopGear celebrates its sixth year in India with a mega 214-page issue. The October anniversary issue has hit the newsstands at a price point of Rs 150. The rising price of fuel has not deterred the hottest cars of the world from descending on Indian shores. Moreover, with the Indian GP around the corner, the sentiment around is all for performance.

Commenting on the anniversary issue, Mr Tarun Rai, CEO Worldwide Media, said,

“The last six years have been an exciting ride for TopGear. And this year has been exceptional. We went in for a redesign, added lots of new sections in the magazine but kept the price at Rs 100, even though the others increased their cover prices. We believe with so much action in the car market, including the top end glamour segment and the F1 contributing its bit, the time is just right for TopGear. We are gunning for the number one position.”

The anniversary issue of the magazine from the Worldwide Media group drives Koenigseggs, Aston Martins, and Jags with an India exclusive drive of one of the most exotic – The Maserati GranTurismo.

Mr Girish Karkera, Editor, TopGear India said “In the increasingly crowded segment of auto magazines, TopGear has been growing from strength to strength with its hot cars, cool features, great photography and striking design. The magazine, thanks to its unique approach to cars and bikes, has managed to stand out from the rest of its ilk. And while conventional wisdom would suggest that the current environment is that of high fuel prices, high interest rates, and higher cost of living, TopGear, with its unique style of writing and presenting has managed to rise above the mundane and keep the readers engaged with cars… by providing dollops of entertainment, humour and information to maintain itself as an engaging and exciting read; irrespective of the world around it.”

 

Mr Debolin Sen, Publisher, TopGear India said “2011 is the year for BBC TopGear in India. The year has seen the magazine perform exceptionally well in a crowded marketplace and we aim to build on the momentum that’s been generated. Together with the magazine redesign in April, the launch of www.topgear.com earlier this year, the magazine’s ready to host the TopGear Awards on November 25 in Mumbai.  With BBC TopGear the excitement and passion never ends. It just gets bigger and better. The sixth Anniversary Special is yet another reflection of the TopGear spirit.”

 

Since TopGear is celebrating, the readers reap the benefits with a free DVD worth Rs 599 of XXX-2, an exclusive small car directory along with the TG Lifestyle supplement.

Since it’s the flavour of the season, readers stand a chance to win Rs 1.5 lakh worth of Indian F1 GP tickets by participating in the TopGear Air-drive to F1 contest. More details are available in the issue and on www.topgear.com/india.

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