The Anchor: Anil Thakraney’s 4 reasons why Steve Jobs was so special

07 Oct,2011

The entire world seems to be in collective grief over the death of Steve Jobs. As if people have lost someone close. Does it make sense? When you consider he was just another businessman out to make a lot of money. And there are thousands of very loaded industrialists all over the world. Most of who we don’t care much about. And Jobs, unlike rival Bill Gates, wasn’t even big on charity work. So then why do we all adore him? Even those of us who have never touched an Apple product in our lives. (I certainly haven’t.)

 

There are many reasons behind the cult of Jobs. Here’s my little list on what made the man so special. And my reasons actually lie within Apple’s own legendary ‘Think Different’ advert. It’s as if the script was written with Jobs in mind. Businessmen and industry leaders must pay close attention to what it takes to catch consumers’ hearts and minds. From across the world.

 

#1 Because he was a rebel: Jobs did not conform to the industry standards, nor did he try to surpass them. Instead, he showed them the finger. He was a true inventor, a visionary, who believed he could do it his way. Self-belief was at the heart of his success. And that’s how a lad working out of a car garage went on to build an international tech empire.

 

#2 Because he didn’t just make and market products, he pushed the human race forward with his bold innovations. Product innovations that are not just technologically marvellous, but are slick and aesthetically rich. Consumers don’t just wait for a new Apple product. They queue up for it. They save up for it. They dream about it. Jobs never short-changed his buyers by taking short-cuts. He thought big. He delivered better.

 

#3 Because instead of throwing out the ‘square pegs in the round holes’ from his organization, he trained, nurtured and cherished the misfits. He saw the genius in his crazy, offbeat employees. He knew he needed people who thought differently, if his vision for Apple was to come good. Look around you… very, very, very few leaders in the corporate world are capable of such an ideology. That’s why we have just one Steve Jobs.

 

#4 Because he genuinely, passionately believed he could change the world. And he did.

 

Links: The unforgettable Apple advert.
[youtube width=”400″ height=”250″]http://www.youtube.com/watch?v=4oAB83Z1ydE&feature=related[/youtube]
A touching tribute to the tech king.
[youtube width=”400″ height=”250″]http://www.youtube.com/watch?v=XzWft8ZtTTY[/youtube]

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PS: Apparently there’s a TV journalist called Mandeep Something inside the Bigg Boss mad house. And she wailed on national television that she hasn’t gone to crap for four days. If a journo is doing stuff like this, can we really blame the other bimbettes on the show for all the nonsense? Anyway, guess now you know why it’s called a crappy show.

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One response to “The Anchor: Anil Thakraney’s 4 reasons why Steve Jobs was so special”

  1. Shilpa Raheja says:

    Very true …. All ur points esp 3 and 4 make a lot of sense…. I too have never really used and apple product but I totally relate to the 4th point… I love that quote of his …. And Ur P.S. …. Big boss really sucks ……