Sun18 bouquet goes HD

25 Oct,2011

By A Correspondent

This Diwali, Sun 18 is introducing three channels — Colors, CNBCTV18 Prime and History Channel — in high-definition (HD) formats. With this transformation to HD, viewers can now enjoy a combination of impeccable image delivery combined with unmatched audio experience.

The three channels offer a TRUE HD 1080i picture with 5.1 Dolby digital sound, which will significantly enhancing the viewing experience.  Viewers will need to have a HD TV set and an HD set-top box from the DTH platforms such as Airtel, Dish and Videocon and digital cable providers like Hathway to enjoy this HD experience.

The audience opting for the HD format can watch their favourite shows and events without any ad breaks as COLORS HD and CNBCTV18 PRIME HD services will run ad free in the first phase of launch.

Commenting on the move, Gaurav Gandhi, Sun18 North COO & Head — International Business, Viacom18 said, “Sun18 welcomes the addition of the 3 HD channels to its portfolio. HD broadcast offers a superior audio-visual experience and that coupled with strong content from our channels make it an extremely compelling consumer proposition.  We believe that over the next few months DTH platforms will expand their HD bouquet and digital cable too will add HD as an additional offering. Sun 18 is working with all potential partners to make these 3 services available pan India.”

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