Star Plus gets CNBC award

18 Oct,2011

By A Correspondent

STAR Plus, India’s No 1 Hindi Entertainment Channel, has been adjudged the best in its class at the prestigious CNBC Story Board Awaaz Awards 2011.

STAR Plus topped viewers’ choice in a pan-India survey of over 5,500 viewers in the country. According to the survey conducted by CNBC Awaaz and AC Nielsen in the run up to the awards, STAR Plus emerged a clear leader with maximum viewership in the country and was voted as “The Most Recommended Television Channel of the Year” in the Entertainment Category.

“Viewers are at the core of STAR Plus’s content. They are the force that drives us to constantly raise benchmarks with shows that set a social agenda, while simultaneously improving on the viewing experience through HD channels and Apps that make content available on-the-move,” Mr Nitin Vaidya, Business Head, Hindi Channels, STAR India said, thrilled by the recognition. He added: “To be voted as the most favorite channel is a huge compliment and an honor. We, at STAR, are humbled at receiving the CNBC Story Board Awaaz Awards 2011.”

The channels refreshed brand philosophy “Rishta Wahi, Soch Nayi” is not just a tag line but the operating brand philosophy which is best expressed through the actions of its progressive protagonists. These iconic women characters, reflects India, what’s changing and what’s reassuringly remaining the same.

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