Sony serial’s title track goes the music video way

12 Oct,2011

By A Correspondent

‘Saiyyan Naino Ki Bhasha Samjhe Na’, the title track of Kuch Toh Log Kahenge, has become a rage right from the moment the promos of Kuch Toh Log Kahenge went on air. After the huge success of the title track, Sony Entertainment Television has launched a music video, which captures the magical chemistry between the lead couple Mohnish Behl playing Dr Ashutosh and Kritika Kamra playing young Dr Nidhi Verma.

The excellent music, background score and the approach towards the title track of the show brings alive the theme of delicate and fine romance that will be budding between the lead protagonists. The enchanting video has been directed by Sony Entertainment Television’s on air promotion team and the music has been rendered by Mr Abhishek Arora. Singer Ms Sukanya Purkayastha of who rose to fame with ‘Kaisi Hai Yeh Udaasi’ from Kartik calling Kartik has lent her voice for the title track. The creative team at Leo Burnett, who have created the advertising campaign for the show and filmmaker Mr Gajaraj Rao, have created the lyrics of the song.

Mr Danish Khan, Senior VP Marketing, Sony Entertainment Television said, “Since the time, the promos have hit the air, we have witnessed the rising amount of popularity of the title song amongst the viewers. Seeing the popularity of the song we decided to shoot the music video which has been created keeping in mind two important elements of the show – love and hesitation. With Kuch Toh Log Kahenge, we are hopeful to bring good old romance back on Indian television.”

Kuch Toh Log Kahenge is a story of a budding love relationship between two doctors from diverse generations. Ashutosh (Mohnish Behl), a 38-year-old surgeon is married to his duty and is a disciplinarian, while Nidhi Verma (Kritika Kamra) is a 24-year-old carefree, jovial, MBBS graduate. The show is a striking portrayal of how both grow into a strong liking towards each other, eventually falling in love but are unable to express their feelings to each other due to the age gap.

Kuch To Log Kahenge is aired every Monday to Friday at 8 pm on Sony Entertainment Television.

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