Skoda Rapid debuts on NDTV show

12 Oct,2011

NDTV’s long-running automobile-based programme The Car and Bike Show has completed 400 episodes, and eight years on air. To celebrate this India-first milestone, NDTV will broadcast the show’s first-ever studio-based format programming. Considering the show as the right platform to debut its new car, Skoda unveiled the Rapid on the sets of the show.

The special two-part series will be aired on Saturday, October 15 at 1.30pm and Sunday, October 16 at 7pm on NDTV Profit.

Hosted by Mr Siddharth Vinayak Patankar, NDTV The Car & Bike Show is one of India’s most awarded automobile programmes. It has been the most watched show in its genre and has held pioneer status since inception. Mr Patankar, Editor-Auto, NDTV, said, “We began in October 2003, with the intention of presenting the best from the world of automobiles to our viewers – and I mean the whole world. I am happy that the original intent remains intact, and we have been able to build on that foundation to challenge our own boundaries and continue to excite our faithful audience.”

Mr Anand Mahindra, VC & MD, Mahindra & Mahindra said “I am partial to Siddharth and the show, given our old association but even objectively speaking I think Siddharth and the NDTV team have done an outstanding job. I think the fact that its covered in all the channels on NDTV network makes its reach very wide and therefore it has a tremendous impact on car lovers throughout the country.”

Mr Thomas Kuehl, Board Member-Sales & Marketing, Skoda Auto India said, “We are launching the next big leap for Skoda this year. It is our new C Segment car, and we thought it would be a good idea to exclusively debut it on NDTV Car and Bike Show. This in a way is our birthday gift for the great show. It will be the all new Skoda Rapid. It is the most accessible limousine in the Skoda world now. We are starting with the compact limousine first. So the first market for Skoda worldwide is India to launch the first compact limousine.”

Skoda also announced new base variants of its Yeti and Superb on the show.

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