Prithviraj Banerjee joins Rediffusion Y&R

11 Oct,2011

By A Correspondent

Rediffusion Y&R, Mumbai has ramped up its Planning team with the appointment of Mr Prithviraj Banerjee as one of its vertical heads for Planning.  He will report into Gautam Talwar, Chief Strategy Officer, Rediffusion Y&R.

Mr Banerjee comes from BBH London where he was the lead on Vodafone VIP, Vodafone Enterprise Business unit and Kronenbourg beer.  Prior to BBH-London, he was with BBH-India and Leo Burnett.

Mr Banerjee has worked on Vaseline (full portfolio), Lakme Beauty Salons, World Gold Council, Etisalat, Globalcom, Reliance Mobile, Asia Pacific Breweries and BIG TV.  In addition he has worked on several successful pitches.

He has a Master’s degree in International Marketing from Leeds University, and his passions include travelling, photography and single malt whisky.

Mr Gautam Talwar, Chief Strategy Officer, Rediffusion Y&R said, “Prithvi brings to the table an interesting mix of passion and experience. He also has the advantage of having worked on both Indian and global brands and we believe that he will be able to add key strategic insights into all brands and businesses that he works on. The team is excited to have him on board on some of the key brands in the Mumbai office.”

Mr Banerjee said, “I am extremely excited to be a part of an organization that displays such high levels of passion and talent through every single employee. From day one, I have been greeted with great conversations and points of view that are truly evolved. I am honored to be a part of the team, and am looking forward to adding to the already-powerful strategic skills of the agency.”

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