Outlook to merge Profit, Business titles

19 Oct,2011

By Akash Raha

Outlook Profit is soon to merge with Outlook Business and become one magazine. The merger is planned for January 2012, and has been confirmed by Indranil Roy, President, Outlook Group.

 

Mr Roy told MXM India, “We realized that it is difficult to sustain a standalone equity magazine in such volatile stock markets. At the same time we saw a great opportunity to add more of finance, markets and investing in a business magazine. Therefore after a lot of deliberation we decided to merge Outlook Profit with Outlook Business.”

 

He further said that the group would aim to put the readers’ choice first in the building of the magazine. When asked what this merger will mean to Outlook Business, he said, “Outlook Business will become a more holistic business magazine. We are currently working on adding other new elements into the magazine.”

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