All’s well as I&B promises to route content complaints via self-regulators

12 Oct,2011

By Ritu Midha

Putting broadcasters’ concerns at rest, the Information and Broadcasting Ministry has said that cases related to the violation of content code would be sent to the News Broadcasting Standards Authority (NBSA).

Members  of NBA, IBF and BEA met  the Information & Broadcasting Minister Ms Ambika Soni and a few ministry officials in the late afternoon on October 11. According to sources, the meeting ended on a very positive note, with the ministry clarifying that there was no doubt about the broadcast bodies’ self-regulatory capabilities.

The minister, as per the sources, appreciated the work done by the broadcasters in the area of self regulation, and also stressed on the need of strengthening it further.

It is now understood that objections, if any, pertaining to the content on any of the private television channels, would be routed to the NBSA, headed by Justice Verma. Action, if any, would be taken post deliberations by NBSA.

As is known, NBA was not too happy with the proposal for amendment in policy guidelines for uplinking/downlinking of TV channels approved by the Cabinet last Friday. The proposal among other things stated, “Renewal of the permissions of TV channels will be considered for a period of 10 years at a time subject to the condition that the channel should not have been found guilty of violating the terms and conditions of permission including violations of the Programme and Advertisement Code on 5 occasions or more.”

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