Mid Day hattrick for AskMe

31 Oct,2011

By A Correspondent

AskMe was looking at promoting their positioning ‘sabka number ek’ and wanted to generate maximum attention through the promotion. Taking this brief forward, Mid Day created a package for AskMe inside which MiD DAY was wrapped. This package highlighted ‘sabka number ek’ positioning of AskMe along with focus on its features.

This package was first delivered to Mid Day readers on October 14, 2011. Such was the impact of MiD DAY innovation for AskMe that AskMe implemented the same innovation two more times completing a hattrick for the innovation. Thus a second package was distributed to MiD DAY readers on October 16 and for those who could not grab their Mid Day AskMe package the last two times can grab the third package on October 31.

Speaking on the innovation, Manajit Ghoshal, MD & CEO, MiD DAY Infomedia Ltd. said, “The effort with this innovation is to stand out and create buzz for our client. This is the third time we doing this innovation within this month which is a testimony to our success at creating hype and packing a punch. The prime motive of the innovation is to communicate in a simple, yet effective manner ensuring call to action. The placement of the number was also very strategic, so as to ensure maximum recall for our readers. Our focus is to adapt to each brand and clients requirement and leverage our strengths to deliver an effective communication platform.”

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