Manza gets a dose of fashion

11 Oct,2011

By A Correspondent

Luxury sedan Tata Manza has associated with the most glamorous event in the country – the Wills India Fashion Week. In partnership with the world-renowned fashion designer, Rajesh Pratap Singh, Tata Motors showcased two specially accessorized Tata Manzas, at the show.

The fashion maestro has designed an exclusive theme-based collection which was exhibited at the Wills India Fashion Week. The collection theme is inspired by a road trip which Rajesh undertook in the villages of Orissa. The show attempts to initiate a dialogue and thought process on what is the relevance of handloom in the country.

Commenting on his collection, Mr Singh said, “Ikat is not a print, yet, worldwide there has been an attempt to replicate Ikat digitally or through a screen print. Through this collection, we would like to raise awareness and strike a healthy discussion on the relevance of an indigenous craft. Ikat is just one of the many rich possibilities every pocket in the country has to offer and we must cherish and encourage this rich heritage.”

Focusing on ‘Ikat’ and handloom textile weaves, some of the experiments are part of this collection. This magical collection was showcased by famous models. The theme of Rajesh Pratap’s collection have been integrated on two specially accessorized Tata Manzas, which were the show-stoppers.  Interiors of the car have been inspired by Rajesh’s collection colour theme and the exterior of the car adorned butterflies with gears, which represented a true integration of style and engineering.

In February 2011, Tata Motors introduced the newly refined Tata Manza series. The Tata Manza has been given a fresh new look with refined premium dual tone interiors & fabric seats and exterior make over, delivering class apart driving experience in the sedan market. At Tata Motors, product development and upgradation is a constant endeavour.

Rajesh Pratap has partnered with Tata Motors’ styling team which operates from its state-of-the-art styling studio, at the car manufacturing plant in Pune. Rajesh Pratap’s rich experience in the fashion industry and thorough knowledge about design aesthetics will further help Tata Motors in enhancing the Tata Manza’s design. He will be helping the team to further enhance the design and stylise the interiors and exteriors of the Tata Manza.

“It has been a pleasure and an honour for me to be associated with the Tata Group, a proud Indian brand with values that inspire everyone in the industry. Tata Motors have an exceptional and dynamic young team that is going to change the way India drives.  I am truly excited to be involved with this project”, added Rajesh.

Rajesh Pratap’s attempt in the Tata Manza design project is to achieve an equilibrium between handmade and high-tech, where one enhances the other, providing real solutions, a pure aesthetic. Tata Motors will be developing 1,000 Tata Manzas, incorporating design inputs from Rajesh. The limited edition cars will be launch in 2012.

 

About Mr. Rajesh Pratap Singh:

Currently based in New Delhi, Rajesh Pratap Singh belongs to Rajasthan in India. Subsequent to his graduation from NIFT Delhi he worked in the Fashion Industry for two years in India and Italy before introducing his own line of men’s and women’s clothing in 1997.

 

Rajesh has over the years created his unique signature style that subtly draws from his Indian roots to craft artisinal garments that stand apart due to their faultlessly clean lines, careful detailing and international silhouettes. His work epitomizes simplicity, yet on closer look reveals his obsessive attention to detail. Rajesh’s reserve reflects in his styling which combines the modern with the traditional in an understated design aesthetic, with a global appeal. He is also closely associated with Indian fabric mills and has had developmental and research based collaborations with several of them.

 

About Tata Motors:

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,23,133 crores ($ 27 billion) in 2010-11. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also distributes Fiat cars in India, and has an industrial joint venture with Fiat in India.  With over 5.9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the third largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com)

 

Issued by:

Debasis Ray

Head  (Corporate Communications)

Tata Motors Limited

Phone: 00 91 22 66657613; E-Mail: qv@tatamotors.com

www.tatamotors.com

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