Lowe aims high

13 Oct,2011

By A Correspondent

Lowe Lintas, one of India’s largest and most storied communication groups has won a staggering number of new accounts across the country this year. In just the first 9 months of this year, the agency has signed on 80 new clients; and with three months left to go this year, is hoping to cross the 100 mark for the year. Lowe Lintas has won these businesses across the country – in both metros and non-metros; and in advertising and in specialist communication fields like PR, Healthcare, Rural and Design.


So while wins for Lowe Lintas’ advertising division include names like Suzlon, 3M,Tata Interactive, Birla Ultratech, Videocon D2H, GE Healthcare, UIDAI, Muthoot Pappachan Group and Expedia; its specialist PR division, LinOpinion’s wins include businesses like Tourism Victoria, Starwood Hotels & Resorts,  Samsonite and Times Now.  Lowe Lintas’ specialist Healthcare division, LinHealth’s wins include Cadila Pharmaceuticals, Bayer Pharmaceuticals and Sun Pharma; its specialist Rural Communications division, LinTerland has been signed on by Johnson & Johnson and Nokia.


Speaking on this performance, Mr Joseph George, CEO, Lowe Lintas India said, “I personally believe that the tremendous equity that Lowe Lintas enjoys is under leveraged. Which is why, we set ourselves an aggressive growth target for 2011 and simultaneously went about putting in place an “enabling eco system”. I am happy to say that the first three quarters have been spot on plan; with every win making everyone across levels and functions hungrier the subsequent quarter. What is equally gratifying is that we have been able to win businesses across not just diverse categories, but also across all our offerings – Lowe, LinOpinion, LinHealth, LinTerland, LinProductions, LinTeractive and dCell.”

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