Leo Burnett wins Mahindra creative mandates

20 Oct,2011

By A Correspondent

Mahindra First Choice will now be working with Leo Burnett India as their creative agency.

The incumbent on the business was Quadrant Communications.

Though there was no official confirmation at the time of writing, agency sources close to the development have confirmed the news to MxM India.

Mahindra First Choice Wheels Ltd is India’s largest multi-brand pre-owned car company which believes in selling high quality used cars to its customers with hassle-free documentation and car transfers.

Founded in Chicago in 1935 with eight employees and three clients, Leo Burnett Worldwide, Inc. today operates a global network of over 200 operating units including a variety of specialty marketing services and 94 full-service advertising agencies in 83 countries. Leo Burnett helps build many of the world’s most valuable brands and successful marketers, including McDonald’s, Disney, Procter & Gamble, Marlboro, Kellogg, Samsung and Nintendo.

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