Leo Burnett wins creative mandates for Games 24×7

07 Oct,2011

By Shubhangi Mehta

 

Leo Burnett has bagged the creative mandates for Games 24×7, an online gaming site.

Mr Kalyan Kumar, CMO Games 24×7.com, said, “The business was awarded to Leo Burnett due to the great insight they had. We were not really keen on hiring a big agency but Leo Burnett was so strong in their preparation and work even when it came to the pitch presentation that we were totally convinced to hire them.”

When it comes to working with a proper creative agency this is the first time that Games 24×7 has provided an agency with its creative mandates.

The win is an outcome of a multi agency pitch which took place a month ago.

Games24x7.com was founded to bring to India the fun and excitement of on-line, multi-player competitive games of skill that can be enjoyed 24×7. Their unique knock out tournament format allows our players to match wits in fast paced competitions where winners earn actual cash prizes.

Games24x7 tournaments can be joined by anyone who sets up a valid account from home, an internet café or any other location with internet access. Their games focus less on manual dexterity and more on mental challenge, while at the same time requiring quick reaction and decision-making.

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