Lakshmi Narasimhan: The icing on the cake

26 Oct,2011

Digital is one of those categories in the whole of media spectrum which has seen steady growth for many years now. One can say with all the confidence that it is the most accountable medium; one which saw good traction even at a phase when many companies in India were witnessing the brunt of the slowdown in 2009. Post that, I would say there was no looking behind and the digital industry grew in double-digit numbers.

This festive season is like the icing on the cake. We’ve seen in the recent past, many new ventures in the Internet space, WAP sites being launched, many apps being introduced by companies; increasing numbers of active Internet users, penetration of smart-phones, tablets etc all tell a fabulous growth story. It tells you that information is just a click away, doesn’t matter where you are. The result of all this is the changing consumption of digital media from a consumer standpoint.  As far as digital media is concerned, it is just the right opportunity to engage with consumers.

From a growth standpoint, this Diwali is looking very, very promising. The fact that there is tremendous traction from the consumer’s end, monetization becomes that much easier.

So yes, Diwali has been good for us (Web 18) and mostly there are positive signs for the industry as well. What we must look to do from here is to carry forward the momentum to next year.

 

Lakshmi Narasimhan is CEO, Web 18.

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