Star Plus launches iPhone & iPad app

13 Oct,2011

By A Correspondent

Star Plus has announced the launch of its app for the iPhone and iPad, becoming India’s first GEC to make an entry into the iPad/ iPhone app store in India and over 120 countries around the world. This initiative will make entertainment content available on the go.

With iPhone sales topping 100 million and over 25 million iPads already sold, the Star Plus App is an enriching addition to viewers, who can download the app on to their devices from the iTunes App store.

Mr Sanjay Gupta, COO of Star India, said, “We have always provided our growing viewers with discerning content using cutting-edge technologies. Our entry into the iPad, iPhone App store will enable our upwardly mobile viewers to watch their best loved programmes on the iPhone and iPad wherever they are and whenever they want to.”

Mr Lalit Bhagia, VP Digital of Star India, added, “The iPhone and iPad devices have changed the way people consume content globally. With the Star Plus app discerning viewers will now have access to the best entertainment content available on their personal iPhones and iPads.”

The app offers features like, live TV, catch-up of missed episodes of the last two days, and updates/news from Star Plus current and upcoming shows. A unique, built-in interactive feature also allows users to connect with their favourite Star Plus characters through audio blogs and pictures.

The application has been launched in India and in over 120 countries around the world. The app also offers unique interface which enable users to browse content either by the show or by the characters.

The launch of the application comes soon after Star India announced global same-day telecast of its flagship GEC brand in India, Star Plus, with English subtitles. Star has been leading the industry in bringing to viewers new and innovative products including Asli HD that is shot, recorded and edited in HD and mixed for 5.1 Dolby surround sound.

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