Hyundai Eon: India Yawn

18 Oct,2011

Hyundai, reportedly, has spent obscene sums of money to perfect their new little hatchback called Eon. And I wish a very small part of that moolah had been kept aside for creating some wonderful advertising. The zippy, stylish car deserves it. Sadly, their launch commercial is a total wash out. And the less said about the press ads the better.

 

What happens in the ad is what happens in every second commercial inIndia. Youngsters having fun. Youngsters partying. Youngsters doing masti. Youngsters doing blah, blah, blah. And this, as you can expect, is peppered with the usual shots of the car in action. In short: No idea. No interesting story. No engaging situations. Every single principle of good advertising trashed. The result: Eon stays as just another car launch in the Indian market. And we’ll suss it out when we have the time.

 

Criminal waste of money. Here’s a small car that’s determined to threaten the popular Maruti Alto, that desires to becomeIndia’s No 1 entry level car, and the ad doesn’t give you a single reason why you should be excited. If 900 crore rupees (wow!) has gone into the R&D, surely there are interesting facets of the car that need to be highlighted.

 

‘India On’, the ad says. Maybe it is. But the ad certainly is not on.

 

[youtube width=”350″ height=”250″]http://www.youtube.com/watch?v=WgAFK95qlm4[/youtube]
Rating: (On a scale of 1 to 5): 1. For a good photocopy job!


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