First on MxMIndia: Pioneer bags BEST tender

19 Oct,2011

By Nibha

Pioneer Publicity has won the BEST (Brihanmumbai Electric Supply and Transport Undertaking) tender for advertising rights on single and double-decker buses. Established in 1873, BEST operates one of India’s largest fleet of buses.

 

The company has won the rights for three years – 2011-14 – for about 4050 old buses in all.

 

Confirming the same, Mr Sunil Vasudeva, said on the win, “We worked for BEST from 2002-2008,after that the business went to Bright Outdoors. Now, we have the business again with an account size of 85 crore.”

 

Prior to this development, Bright Outdoor had owned the ad rights to the buses, but, as reported by MxMIndia, due to heavy losses it had withdrawn from the tender.

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