SRK does a ‘chhammak chhallo’ as World Mag Conf gets underway in style (Text & Video)

11 Oct,2011

 

By Akash Raha (text) and Shruti Pushkarna (Video)

 

The 38th FIPP World Magazine Congress began on October 10 in New Delhi with huge fanfare. The first ever India edition of the World Magazine Congress is being attended by over 600 delegates from 50 countries (including India). The biggest names of the media fraternity, from India and internationally, were present on the inaugural day of the WMC which is scheduled to last till October 12.

 

The welcome address was given by Mr Aroon Purie, Chairman of FIPP and Chaiman and Editor in Chief, India Today, India along with Mr Chris Lewellyn, President and CEO, UK. Mr Purie said, “It is indeed a matter of pride that India was showcasing the FIPP WMC 2011. The conference is possible because of the hard work of FIPP and AIM members. We welcome you all to, what the advertisement slogans rightly call ‘Incredible India.”

 

In his short note Mr Lewellyn said, “There are three reasons why it is going to be a great congress. Firstly, the Indian magazine association has worked very hard to put it together. Secondly, it is for all our sponsors, especially UPM. Lastly, it is for you (the delegates) for whom the congress is going to be successful.” He concluded by saying that “FIPP World Magazine Congress is a place where some of the biggest deals are forged”. He termed the interactions at the WMC the “speed dates” of the business world.

 

 

[youtube]http://www.youtube.com/watch?v=mTxOmOwhVjw[/youtube]

Thereafter, Bollywood actor Shahrukh Khan said that being on the cover of over 8000 issues of magazine was a privilege, but his tryst with magazines had come much earlier when he was not as famous. “As a child, magazines were the window of my world,” he said, “long before I was on them.” In an enjoyable and witty talk, Mr Khan said it began since the time he saw Samantha Fox on the cover of People magazine when he was still very young. He asserted that even though life is becoming faster with the digital age, “this form of writing is not going away; not in our lifetime.”  He emphasised his faith for magazines and whished magazine publishers from around the world luck, as it was a vital medium. Mr Khan thereafter entertained and enthralled the crowd with this dance performance on ‘Chamak Challo’, the song from his upcoming movie Ra-One.

 

 

Apart from dancing to contemporary Bollywood numbers, dance troupes presented classical Indian dance forms and Bhangra. This was followed by a networking session over dinner.

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