Fashionable duo for Wills Lifestyle finale

05 Oct,2011

By A Correspondent

Wills Lifestyle, ITC’s premium fashion brand, has presented a preview of the Wills Lifestyle Grand Finale Collection by Rohit Gandhi-Rahul Khanna for Wills Lifestyle India Fashion Week, Spring-Summer 2012. Rohit Gandhi-Rahul Khanna is the Wills Lifestyle Grand Finale designer at the forthcoming Wills Lifestyle India Fashion Week, Asia’s biggest and India’s premier fashion and trade event.

This season the two pioneers in style and innovation come together to set benchmarks in creativity and fashion. The designer twosome will also create an exclusive collection for Wills Lifestyle inspired by the grand finale theme that will be retailed from Wills Lifestyle stores across the country in April 2012. The first edition of the exclusive Wills Lifestyle India Fashion Week Line was designed by Rohit Gandhi-Rahul Khanna 5 years ago. Since then, Wills Signature has grown to be the largest corporate ramp to rack collaboration. Wills Lifestyle celebrates the successful partnership with the designer duo this year with a splendid grand finale for WIFW SS’12.

The grand finale collection called ‘The Theatre of Illusions’ promises to present a whisper of seduction and a promise of excitement. This is a collection that is quintessentially modern yet uniquely original with the signature of the designers that is their very own style.

Mr Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business Division, said, “Wills Lifestyle Grand Finale is a mix of fashion, drama and entertainment. The grand finale has always set new benchmarks in creativity and has showcased the best of Indian fashion talent.

“We have completed five years of collaboration with Rohit Gandhi-Rahul Khanna and it has been a successful partnership and our customers have appreciated their collection. Wills Lifestyle is delighted to announce Rohit Gandhi-Rahul Khanna will be the Wills Lifestyle Grand Finale designer for the forthcoming edition of WIFW.”

Mr Sunil Sethi, President, FDCI said, “As one of the most popular and successful designer duos in the country and my personal favourite, they are sure to bring a contemporary collection elevated by unconventional style and innovative cuts. Their collection is bound to be a stunner.”

‘The Theatre of Illusions’ is the title of the spectacular showing the designers will present at the much anticipated finale stage.

The collection deploys materials full of translucency and magic. Thus, there are sheer silk yarns, voiles, mesh, organzas and tulles and in a twist, metals that bring home the idea of softness on skin and the union of the strength with the feminine.

Monochromatic tones dominate and the ensembles in black, grey, white and ink are brought alive with a touch of coral that suddenly surprise you with the brightness of happiness. The shapes float over and hug the body at the same time and the collection charms you with its elegance and sophistication.

The Theatre of Illusions will depict labor of love in an enchanting presentation.

The Wills Lifestyle Grand Finale will bring down the curtains on Asia’s biggest and India’s premiere fashion & trade event Wills Lifestyle India Fashion Week on Wednesday, October 12, 2011 in New Delhi at Pragati Maidan.

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