Double masthead for Bigg Boss innovation

03 Oct,2011

By A Correspondent

SundayMiD DAYon October 2 had two mastheads, one each on the front page and the back page, each delivering Vodafone presents Bigg Boss 5’s theme of “Double Vaat”.

Bigg Boss 5 which is being telecast on Colors, part of the Viacom18 group, is hosted by Salman Khan and Sanjay Dutt, two actors known for their fun and personas, enhancing the concept of ‘Double Vaat’ even further. To make its readers experience the theme, SundayMiD DAYhas devised an innovation of designing the masthead and impact jacket for Viacom18 on the front page and on the back page of SundayMiD DAY. So a reader will be able to read SundayMiD DAYin a regular manner on the front page as well as in an upside-down manner on the back page, creating some confusion and giving them the experience of ‘Double Vaat’.

Mr Manajit Ghoshal, MD & CEOMiD DAYInfomedia Limited said, “MiD DAYbelieves in delivering the best to all its readers and clients. Innovations like these help us send clutter-free messages to our readers and it adds great value to the proposition that the advertiser wants to communicate. For all such innovations carried out across years, we have won many accolades and appreciated by one and all across the globe.”

Mr Rajesh Iyer, Director-Marketing, Colors, said “Bigg Boss is Colors’ flagship show, and this season, with the theme being Double Vaat, this innovative association with MiD DAY will be really fruitful for us. Providing readers with the newspaper in reversible format is bound to create curiosity among them.”

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