Creative call by SBI Mutual Fund

13 Oct,2011

By Shubhangi Mehta

SBI Mutual Fund has invited advertising agencies to handle its creative mandate through a tender.

The selected advertising agency will be responsible for complete planning, strategizing and execution of communication / branding requirements of SBIFMPL according to the brief sent by them, the agency will have to keep a track of all campaigns / activities of competition and provide an analysis of the same periodically for strategic inputs, the agency will be also being responsible to provide innovative ideas / concepts which can be executed.

The agency will be appointed for a period of a year which may be extended further based on its performance.

SBI Mutual Fund is one of the largest mutual funds in the country with an investor base of over 5.4 million. With over 20 years of rich experience in fund management, SBI MF is the most preferred Asset Management Company for all classes of Investors.

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