New programming to make BIG CBS bigger

13 Oct,2011

By A Correspondent

BIG CBS Networks Pvt. Ltd., an equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, has announced its new fresh programming line-up and future plans for its channels. The network, which went live with three channels in a record breaking time of under six months, has captured hearts of the discerning Indian audiences and stands as the No 1 English General Entertainment Network today.

In keeping with its promise of offering the latest seasons of programming, airing concurrent to the US, the channel has acquired fresh content from leaders in the international entertainment space like Boman Bridge, Alfred Haber, Bobby Goldstein and Medi-Asia. Offering audiences more than 25 hours of original fresh programming each week, on each channel, the Network offers audiences a further assortment of programming, and advertisers, the best platform to partner with for their brands.

Speaking on the occasion, Mr Nikhil Mirchandani, Business Head, Television Channels, Reliance Broadcast Network Ltd said, “We are very pleased with the way the channels have shaped and delivered. The channels have grown the market and we have been able to successfully bridge the existing void in international quality programming that existed. We now enter our next growth phase and are completely equipped with our hand-picked shows that match the tastes and sensibilities of our target audiences.”

Mr Mirchandani further added, “BIG CBS’ programming is in keeping with our endeavour to offer Indians the latest, freshest and hottest content straight from America. Today, audiences have evolved and are looking for more than just soaps and films. The well travelled Indian viewer is always looking for quality content and we continue to bring the best of American television to our viewers here. Also, our effort to give audiences India-grown content has worked excellently for us with the overwhelming response to India’s Sexiest Bachelor. Tracing this success, BIG CBS is now launching the next Indian property, India’s Glam Diva. With this and more shows planned BIG CBS Network is poised to become a network to reckon with.”

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