UTV Stars cracks deal with Pakistan for PZ show

03 Oct,2011

By Dhara Salla


UTV Stars is going international within just the first month of its launch, with its celebrity chat show, Up Close and Personal with PZ. Confirming this, Mr Nikhil Gandhi, Business Head, UTV Stars, said, “We are in syndication and have already cracked the deal with Pakistan, and the show will be aired there after the season ends in India. We are also in talks with the UK and US. There are many revenue streams attached to this show. It has upgraded the face value of the overall channel. The show is also available on YouTube. We are in talks with two service providers for the audio clips of the show and of course in-flight entertainment, video on demand, and many such revenue streams.”

He added, “My team is working towards it and everything should be in place within the next two weeks for this show. We are fairly new but we believe that we have set a benchmark in this genre.”

There are about 10 brands already associated with this show like Tanishq, Honda, Reliance and Maruti to name a few.

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