BIG FM does an item number for Diwali

04 Oct,2011

By A Correspondent

It’s Diwali in the air, come October, and 92.7 BIG FM is joining the festivities with its game show, titled “Diwali Ke Item Bomb”.

The main objective of this show will be to get as many people to win. In this on-air game listeners will be asked an extremely simple question, which if answered correctly will get them a chance to “spin” a roulette wheel on air and win fabulous prizes.

The Diwali roulette wheel will spin across 30 markets and engage around a crore of consumers over six weeks through on-air and on-ground activities. With the game format designed keeping customer gratification in mind, the campaign is a major platform for brands to leverage.

The on-ground activities will cover RWAs, schools and colleges where people will get to spin the wheel in person. To make it more exciting there is also a digital element to it, an application that allows people to test their minds, then spin the wheel and win.

Commenting on the campaign, Mr Soumen Ghosh Choudhury, Business Head, 92.7 BIG FM said, “With our Diwali special property we promise to deliver highly engaging entertainment and more. With a reach across 30 markets and a well tailored offering that is designed to get one hooked and addicted, this property will allow listeners an excellent opportunity to win goodies this Diwali, while advertisers will find an appropriate platform to connect with Diwali revellers across the country.”

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