BBC Knowledge goes 3D

31 Oct,2011

By Akash Raha


Come November BBC Knowledge is all set to bring out its first anniversary issue in 3D, priced at Rs 100 and due to be on stands from November 1. This is a ‘Space’ special with 22 pages of exclusive 3D images which can be enjoyed with 3D glasses available free with the magazine.

Speaking about the anniversary issue Soela Joshi, Brand Publisher said, “BBC Knowledge for its first anniversary had to do something special for its readers. We wanted to use the power of interactivity to engage our readers and capture audiences. Coverage of Science & Technology in 3D has a high potential for disruption. Hence we have created ‘Space in 3D’ for our anniversary issue. The moment you put on the 3D glasses and look at the pages…the magazine comes to life. It is so exciting to create an environment where the readers can have a truly interactive experience.”

The magazine has also come up with a 360-degree plan to engage with the young adults who are the main readers. The marketing activities for the issue will be carried out in areas which are popular with this age group. There will be print ads as well as key outdoors. “We will also run a social media campaign where this TG is most active, including our own Facebook page. In addition, in terms of onground, we have tie ups with organizations like science centres and nature groups to reach out to a new set of readers for this issue. We also have a tie-up with Imax Big Cinemas where we will promote this issue through on-ground branding and contests. Their 3D screen provides a perfect backdrop for our special issue,” said Komal Puri, Brand Manager, BBC Knowledge.

The BBC Knowledge team has carefully handpicked the iconic stories for this issue – it contains a mix of breath-taking images of NASA’s space exploration as well as the exclusive inputs of Indian experts like Retd. Wing Commander Rakesh Sharma and spacecraft designer Susmita Mohanty among others.

Preeti Singh, Editor, BBC Knowledge explains, “For our anniversary issue we have pulled out all stops. A first in India’s magazine history, BBC Knowledge brings a spectacular Space in 3D special with iconic NASA images, never seen this way before. With features from astronaut Rakesh Sharma to 35 biggest questions about the cosmos answered, this extraordinary issue is a perfect preview of what’s to come from us in the future.”

BBC Knowledge was brought to India by Worldwide Media last year.  It is a magazine for young inquisitive minds where well-researched, handpicked stories are matched with breath-taking pictures and graphics to cover history, science and nature.

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