Ashvini Yardi quits Colors

14 Oct,2011

By A Correspondent
Ms Ashvini Yardi, Head of Programming at Colors, has announced her decision to move on.

 

In the next quarter, she will move out of her current role and switch to working on film projects, the first of which is being backed by Viacom 18’s film division.

 

Ms Yardi has been with Colors ahead of the launch and led the programming efforts of the channel that took it to numero uno within nine months of its launch.

 

Commenting on the development, Mr Haresh Chawla, Group CEO – Viacom18, said, “Ashvini’s contribution to Colors’ success has been significant. With her experience and knack for content that connects with the masses, she not only brought ‘differentiated’ concepts to Colors but also gave the format shows, her distinct touch. We now look forward to working with her on her maiden venture in the Films business.”

 

On her resignation, Ms Yardi said, “I’ve had a great time creating a destination that’s today visited by millions of people every day. I am excited to continuing my association with Viacom18 Motion Pictures, as I set out as an entrepreneur into the films business.”

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